Party accompanying

The Gin Tonik

Just one drink at the begin. 

 Nuvo ''l'esprit de paris''

Just 4 Lounge or Privat Party 

Alife

 

ALIFE began in 1999 at the now legendary 178 Orchard Street boutique store in New York City. At first, it might have been easy to mislabel it as another boutique or sneaker shop, but with roots firmly set in the NYC community, ALIFE quickly established itself as something special. The owners called on artists from every corner of New York - from the Bronx to Queens, from Long Island to Brooklyn - and held a meeting to let them know that ALIFE was theirs to define. After that meeting, the 178 Orchard Street store transformed itself from a sneaker boutique into a workshop where artists and dreamers alike could collaborate and create something that was true to their lifestyle. The boutique become as much an art installation as it was a retail store, and soon, ALIFE boutiques began to spring up all over the world, from the famed Rivington Club in New York to shops in Los Angeles, Vancouver, and Tokyo. Word began to travel about ALIFE, and some of the biggest names in the sneaker business began to take note. Soon, they were collaborating with the likes of adidas, ASICS, PUMA, Reebok, and Timberland to create truly unique footwear that simultaneously spoke of the lifestyle through special runs of ALIFE sneakers.

And in a milestone 2004 collaboration with Levi's, the progressive street style of ALIFE melded with the iconic American brand to create a temporary retail installation that stood as a testament to the classic Levi's 501 jeans and the oft-envied ALIFE lifestyle. ALIFE's collaborations reach further than the fashion industry, however. In 2006, ALIFE began to sponsor cultural events that allowed ALIFE followers to become intimately involved with the brand. A mix of culture and fashion, creative leaders and downtown New York tastemakers, these legendary ALIFE Sessions have sparked an interest in the ALIFE brand while showcasing the talents of artists like John Mayer, Q-Tip, Just Blaze, Moby, and many others. Born from the streets of New York, ALIFE was a driving catalyst in the early sneaker culture, sparking a movement that's still thriving today. Today, ALIFE shoes have become nearly synonymous with the city it was inspired by and the like minds that shaped it, creating a lasting authenticity that shows in their collection of sneakers. In ten short years, ALIFE has showed the world what creativity, authenticity, and community can bring about in their line of shoes. It's more than just ALIFE sneakers and ALIFE shoes -- it's about being part of ALIFEstyle like no other.

Makia Clothing

 

In 2002, two snowboarders got a vision of creating their own streetwear label. Joni Malmi, Jussi Oksanen and fellow industry head Ivar Fougstedt departed on a mission that would later become MAKIA.
After a short stint and a few printed t-shirts, the euphoria of a new challenge had turned in to a reality of trying to handle everyday tasks that none of them had prepared to commit to. Makia was forgotten, almost as fast as it was discovered. The hype had died and the three returned to their daily routines and went on with their lives until...
On a break from his duties, Joni had returned back home to Helsinki, to spend a few weeks with his family. One night out on town, he stumbled in to his old team mate Jesse Hyväri. Jesse had retired from an extravagant career, also in professional snowboarding, a few years earlier and wanted to calm down and went on to study tailoring in Helsinki. The friends had a few beers in a local pub and realized that they shared a similar vision and taste in fashion, and that Jesse had the skills to turn the dream in to reality. Not too long, and Makia was brought back to life.

The two went on to rent a small cellar as a working space in Punavuori, the old workers district in Helsinki. Jesse started cutting and sewing the clothes and pretty much lived on the old couch for the rest of the time. But that didn’t stop him from creating a unique line of clothes that now distinguishes Makia from the rest. Timeless simple cuts that he had brewed in his head for the whole time.

From there on out, the road to this day has been rugged. Full of ups and downs as life usually is, but the style has remained the same and a few good people have joined us along for the ride.
Today we are proud to introduce you clothes as we see them, MAKIA.
 

 

Music Way

Lupe Fiasco

Hip-hop music, once a platform for creative expression and friendly competition, has, sadly, become a popularity contest. With record sales down and ringtone dollars up, rookies searching for that "one big hit" seem solely concerned with being deemed "cool." Lyrics have side-stepped, giving way to dance-instructing "rappers" more concerned with sparking the new "Macarena" than being hailed as an MC.

On the outside looking in at such followers is Lupe Fiasco. Rather than conform to music industry standards, Fiasco (born Wasalu Muhammad Jaco) has trail-blazed his own path to critical acclaim. Possessing head-spinning wordplay and a topical range more akin to the underground than the mainstream, the 25-year-old lyricist has proven that talent can still make waves in the rap game.

 

 Born and raised in the seedy, confrontational West side of Chicago, Illinois, Fiasco grew up like the regular urban survivor. What wasn't common, however, was the means by which he carried himself. Comic books and literature of all genres cluttered his bedroom floor, and a skateboard replaced your typical drop-top Cadillac. Influenced by the Californian gangsta rap of artists such as Spice 1 and Ice Cube, Fiasco gradually grew leery of such negative messages, gravitating toward the dazzling lyricism of the likes of Nas and Jay-Z.

In 2004, Fiasco signed with Atlantic Records - even launching his own company, 1st & 15th Entertainment - and began recording his debut, Lupe Fiasco's Food & Liquor. Fiasco's first major look came on fellow Chi-town native Kanye West's hit single, "Touch The Sky," where Fiasco delivered a show-stopping verse. The buzz gained from that song transitioned the gumshoe rapper into his first official solo single, the skateboard-meets-rap gem "Kick Push." Inspired by his own quirky hobby, Fiasco delivered a metaphorical tale of uplift through the eyes of a thrashing, four-small-wheel riding skater boy.


Released to extensive critical lauding and media embrace in September of 2006, Lupe Fiasco's Food & Liquor (executive produced by good friend, and one-time mentor, Jay-Z) set the stage for a career that promises longevity. As a result, Lupe landed a remarkable three Grammy nominations - including Best Rap Album, and Best Rap Solo Performance and Best Rap Song for "Kick Push."

Now, ready to capitalize on such promise, Fiasco has returned with his second offering, Lupe Fiasco's The Cool. A largely conceptual tour-de-force, the album's title is inspired by a standout track from Fiasco's debut, a hustler-turned-zombie epic also called "The Cool." This time around, Fiasco introduces three new characters - Michael Young History (The Cool before his death), The Game (a male personification of a hustler's damaging influences), and The Streets (a female embodiment of an urban area's corrupt allure).

The potent sense of thematic execution comes across perfectly on "The Coolest," a highlight of Lupe Fiasco's The Cool that serves as a prelude to the earlier track, "The Cool." Detailing Michael Young History's fall from glory to tragedy at the hands of his lover, The Streets, Fiasco employs his unique brand of imagery: "If the rain stops and everything's dry / She would cry so I could drink the tears from her eye."

Elsewhere, Fiasco strays away from his characters to comment on his own rise to fame, an issue that clearly causes discomfort. Look no further than the first single, "Superstar," produced by Fiasco's closest collaborator, Soundtrakk, and beaming with poignant unease: "A fresh, cool young Lu / Trying to cash his microphone check, 2, 1, 2 / Wanna believe my own hype, but it's too untrue / The world brought me to my knees, what have you brung you?"

 

• Lupe Fiasco's Food & Liquor (2006)
• Lupe Fiasco's The Cool (2007)
• Lasers (2011)

Kid Cudi 

Scott Ramon Seguro Mescudi (born January 30, 1984 in Shaker Heights Ohio) better known by his stage name Kid Cudi is a Grammy nominated American rapper and singer who first gained attention after the release of his debut mixtape a Kid named Cudi he was released in collaboration with New York street wear brand 10Deep The mixtape brought to the attention of Kanye West, which in turn led to the Cudi must connect to the best record label His debut album Man on the Moon: The End of Day released September 15, 2009 In 2010, he has plans to release his second album titled Cudder: Revolution Evolution collaboration albums with Chip tha Ripper entitled The Almighty GloryUS and one with Ratatat

His debut album, guest spots from Kanye West Common Snoop Dogg Ratatat MGMT Clipse88-Keys och Chip tha Ripper, on 16 July in the original release date of August 25 has been moved to a September 15 release date, even if there is no official reason for the delay Cudi said to be irritated because he will lose the 2009 Grammy Awards and he think to 2010 prices, his album's release will be forgotten by voters, even Jay-Z's The Blueprint 3 will be released one and a half weeks before the Man on the Moon meaning Cudi's album buzz can be overshadowed by Jay
album's first single is the Day ' N 'Nite and Kid Cudi biggest commercial success of the song charting capabilities useful both in the U.S. and internationally and has sold over one million copies in the U.S. in June 2009 Kid Cudi released single "Make Her Say (originally titled" IPoke Her Face "), which features Kanye West and Common, plus a clever selection of singles Lady GaGa Poker Face Another song Mr Solo Dolo from the album have been leaked on the Internet

 

Despite their increased gradually the March 16, 2009 Kid Cudi announced that he would resign from hip-hop following the release of his first solo album, and albums with Chip tha Ripper because of the stress in the industry and comments Wale on him in Joe Budden's video log Later that day, Wale posted on his twitter that he and Cudi was cool and not to Cudi thought to retire March 19, 2009 Cudi confirmed that he would not retire on the scene Austin SXSW 2009 Festival

Kid Cudi was born in Cleveland Ohio and lived in various upper suburb Shaker Heights, shortly before he received GED, he attended Shaker Heights High School in Shaker Heights Ohio and Solon High School in Solon, Ohio His career took off when he moved to Brooklyn to continue his music and when he released his first mixtape A Kid Named Cudi, in collaboration with New York street wear brand 10 Deep as a free Download the 2008 mixtape has had so much continued success as May 18, 2009 10Deep announced they would conduct a re-release of "Up There" T-shirt and prints A Kid Named Cudi mixtape in its online store May 20, 2009 at 12:00 ET Soon after the shirt went up for sale at the server crashed due to heavy traffic of fans who want to buy t-shirt and mixtape

Kid Cudi has a guest role on Kanye West's 2008 enlbum 808s & Heartbreak sing with him on the track "Welcome to Heartbreak provides further song on Paranoid with Mr. Hudson and helped with the songwriting on the second single Heartless a video made and released to the Welcome to Heartbreak with him as he also featured on the song Welcome 2 the World "by Kevin Rudolf from his albums in the city and 88 -- Keys debut album, Adam's death at the track Ho "is an abbreviation of Honey

He has been featured in several media, such as XXL and BBC News Sound of 2009 poll of up-and-coming acts, he has also appeared in Vibe Complex The Source Rolling Stone, URB and Interview magazine

 Kid Cudi first appeared in the shows in 2008 when he performed at the 2008 VMA's with Travis Barker and DJ AM on 17 February 2009 Kid Cudi made his television debut on Snoop Dogg's new MTV talk show Dogg performing After Dark Day'n' Nite "at the end of the show two days later, February 19, 2009 Cudi appeared on BET's 106 & Park with Kanye West to debut video of Day 'N' Nite on 16 March 2009 Kid Cudi performed at MTV's 2009 Spring Break Special at March 17, 2009 Cudi appeared on Last Call with Carson Daly, where he performed three songs Kid Cudi has also made cameo appearance in Solange's video for their track TONY and the Black Eyed Peas video for "I Gotta Feeling Kid Cudi also plans to release its second albumin early 2010 with the title: Cudder Evolution and revolution Snoop Dogg will be on a track on new album

Kid Cudi, together with Emile an exclusive single called "Switchin Lanes" for the video game Midnight Club: Los Angeles portion of " South Central Premium Upgrade "DownLoadable Content (DLC), which came out March 19, 2009 for the PlayStation 3 and 27 March 2009 to the Xbox 360

Studio albums

• Man on the Moon: The End of Day (2009)
• Man on the Moon II: The Legend of Mr. Rager (2010)

Kanye West

Kanye Omari West (born June 8, 1977 in Atlanta, Georgia) is a Grammy-winning rapper designer producer writer and singer

He started making beats and rap in the early 90s in Chicago, IL USA when he formed the rap group Go Getters with Chicago natives GLC Really Doe and he later received nation-wide popularity in New York where he began producing tracks for artists such as Jay-Z Mase Twista, Talib Kweli and Alicia Keys

 

In 2004 (after that pushed aside by many record companies who felt he did not take the market hip-hop artist), he managed to release his debut solo album The College Dropout on Roc-A-Fella Records The album was among the critics define style as the western world would become famous: "puns" and heavy sampling of 70's soul and rnb songs healsa is known for his politically-charged rhymes and controversial behavior both inside and outside the realms of music

He has since released 5 albums of all has received numerous awards great commercial success and critical acclaim.

• 2004 : The College Dropout
• 2005 : Late Registration
• 2007 : Graduation
• 2008 : 808s and Heartbreak
• 2010 : My Beautiful Dark Twisted Fantasy

Pharrell Williams

Pharrell Williams aka Skateboard P (born April 5, 1973 in Virginia Beach Virginia) is half of the primarily hip hop production and songwriting duo, The Neptunes (with Chad Hugo) and rap / rock group N * E * R * D with Hugo and Shae Haley As a part of The Neptunes Pharrell has produced numerous songs for the famous as Madonna Mariah Carey Britney Spears Janet Jackson, Snoop Dogg Gwen Stefani Nelly Justin Timberlake Mystikal, Jay-Z * NSYNC Shakira and others.

Pharrell is the oldest of three sons to Pharaoh Williams and Carolyn Williams His father was an electrician and his mother was a teacher in seventh grade Williams met fellow band mate Hugo They began working together mixing beats and playing in various live bands in which Williams played the drums in 1992, whereas dentvå went to different high schoolsin Virginia Beach they sold their first song, "Rump Shaker", to Wreckx-n-effect of the then began songwriting and production assignments with popular hip-hop artists like Noreaga SWV Total and Ma $ e

In August 2002, The Neptunes were named Producers of the Year both The Source Awards and the Billboard Music Awards

 In 2005, Williams was named "Best Dressed man in the world" by Esquire magazine His look has inspired such acts as Mario and Eric West 9 September 2005, Pharrell performed the opening single from hiss debut solo album "In My Mind" song called "Can I Have It Like That" featuring Gwen Stefani blends a smooth synth with a few drum rolls and heavy bass "In My Mind" features 14 songs 7 hip-hop tracks and 7 R & B songs featuring numerous musical guests such as Gwen Stefani Daddy Yankee Vanessa Marquez and Jay-Z album cover for In My Mind is designed by Japanese brand "A Bathing Ape" Williams has now started his own label known as "Billionaire Boys Club" with a designer from A Bathing Ape
In the last two years, Williams has been romantically linked to Sir Mick Jagger's daughter Jade is a Socialist and an American woman named Vashti Rumors have been swirling about the couple some say that Vashti is pregnant and says that they are separate
his debut album, "In My Mind 'slAppt July 25, 2006

2006 : In My Mind

Drake

Aubrey "Drake" Graham (born October 24, 1986 in Toronto Ontario) is a Grammy nominated Canadian actor and rapper singer signed to Universal Records, he has released two mixtapes 2006's room for improvement in 2007 Comeback Season and 2009's critically acclaimed gone so far as is considered one of the best mixtapes in 2009, he is in the early stages of recording his Major Label Debut tentatively entitled Thank Me Later to be released in March 2010, the first single from the album Best I Ever Had debuted at # 92 and has since reached # 2 on the Billboard Top 100 music video for the song is directed by fellow rapper Kanye West Drake has previously dated singer Keshia Calle and the rumor to see R & B sensation Rihanna, although nobody has bekräftaed or deniedlink

Drake began writing songs when he was ten years old Since then he has collaborated with The Clipse Pharrell Justin Timberlake Kanye West and Eminem to name but a few

In 2006 Drake started and released his first mixtape, it provides insight into mind changing it from the smooth ballads that can be cherished by the softest women's stories about her family during the 'Memphis days "- songs best understood with an authentic Hustler In his words:" I did not have this album to be judged or for listeners to tell for me what I need to change my image for the next project I have done so only because it felt right all the songs on here were some days because of certain events in my life and nothing was rushed, I say pRecis outside the bpa who I am, I used to lie to people to impress them, but those times had to end It's like trying to get back together after a break up You've had your time apart and immediately you want to express all your concerns all your shortcomings and let them know exactly what you've been through so that there is much room for mistakes, I really just want to draw fans to me as a person so that we can communicate better in the future I want you to understand my concepts before you listen, if you are not willing to do me the favor, we might as well be continuing to share "Drake continues to pursue his passion for R & B Money lyrics for many up and coming R & B singer much of his musical influence comes from his family includes the funk creator Larry Graham (Graham Central Station) which hit song "One in a Million" became a top 10 hit, and Mabon "Teenie" Hodges, who along with Willie Mitchell was the soulful mastermind behind most of Al Green hits (9 Grammy Awards) Drake has worked with Cash Money Records TVT BMG and has been on tracks with producers Mike City Neek Rusher Sauk Rates and Brian Cox, he has been a guest on Soul Food and has appeared in films with Mekhi Phifer and Omar Epps and received two Young Artist Awards the Shaw Rocket Award and a Teen Choice Awards

• 2010: Thank Me Later
• 2011: Take Care

Vans Era

 

Skaters have been rocking the Eras since the '70s and they are still as popular now as they were then. Lightweight canvas upper. Lightly padded collar. Vulcanized outsole. Vans' classic waffle bottom.

Gucci

 

Gucci, or the House of Gucci, is an Italian haute couture establishment. It was founded by Guccio Gucci in Florence in 1921. Like many other high-fashion companies, Gucci began as a small, family-owned saddlery and leather goods store. Guccio Gucci was the son of an Italian merchant form the country's northern manufacturing region.



In 1898 Guccio Gucci left Florence in Italy to traveled to Paris and London, where he "gained an appreciation of cosmopolitan culture, sophistication, and aesthetics". So in 1905 he returned to Italy and started selling saddles and saddlebags, and was quite successful.



Gucci opened his first boutique in the family's native Florence in 1921 and quickly built a reputation for quality, hiring the best craftsmen he could find to work in his atelier. In 1932 Guccio Gucci created the loafer shoe with a gilded snaffle. These are the only shoes to have found a place in New York's Museum of Modern Art.

 

In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's most notable products. In 1947, Gucci introduced the bamboo handle handbag, which is still a company mainstay.



Guccio and his wife Aida Calvelli had a large family, six children in all, though only his sons - Vasco, Aldo, Ugo, and Rodolfo - would play a role in leading the company. After Guccio's death in 1953, Aldo helped lead the company to a position of international prominence, opening the company's first boutiques in London, Paris and New York.



Even in Gucci's fledgling years, the family was notorious for its ferocious infighting. Disputes regarding inheritances, stock holdings, and day-to-day operations of the stores often divided the family and led to alliances. As the Gucci expanded overseas, board meetings about the company's future often ended with tempers flaring and luggage and purses flying.



Gucci targeted the Far East for further expansion in the late 1960s, opening stores in Hong Kong and Tokyo. At that time, the company also developed its famous GG logo (Guccio Gucci's initials), the Flora silk scarf (worn prominently by Hollywood yctress Grace Kelly), and the Jakie O shoulder bag, made famous by Jackie Kennedy, the wife of U.S. President John F. Kennedy.



Gucci remained one of the premier luxury goods establishments in the world until the late 1970s, when a series of disastrous business decisions and family quarrels brought the company to the verge of bankruptcy. At the time, brothers Aldo and Rodolfo controlled equal 50% shares of the company, though Aldo felt that his brother contributed less to the company that he and his sons did.

 

In 1979, Aldo developed the Gucci Accessories Collection, or GAC, intended to bolster the sales for the Gucci Parfums sector, which his sons controlled. Aldo relegated control of Parfums to his son Roberto in an effort to weaken Rodolfo's control of the overall operations of the company. Though the Gucci Accessories Collection was well received, it proved to be the destabilizing force that brought the Gucci dynasty crashing down.



Within a few years, the Parfums division began outselling the Accessories division. The newly-founded wholesaling business had brought the once-exclusive brand to over a thousand stores in the United States alone with the GAC line, deteriorating the brand's standing with fashionable customers.



It didn't take long before counterfeiters ravaged the company's pomp by flooding the market with cheap knockoffs, further tarnishing the Gucci name. Meanwhile, infighting was taking its toll on the operations of the company back in Italy: Rodolfo and Aldo squabbled over the Parfums division, of which Rodolfo controlled a meager 20% stake.



By the mid-1980s, when Aldo was convicted of tax evasion in the United States by the testimony of his own son, the outrageous headlines of gossip magazines generated as much publicity for Gucci as its designs. In 1983 Rudolfo died of cancer, Maurizio his, inherited his share and took over running the business.




Maurizio allied with Aldo's son Paolo to gain control of the Board of Directors and established the Gucci Licensing division in the Netherlands for tax purposes. Following the decision, the rest of the family left the company and, for the first time in years, one man was at the helm of Gucci. Maurizio sought to bury the fighting that had torn the company and his family apart and turned to talent outside of the company for Gucci's future.

Nike Blazer SB

 

The Nike Blazer SB is yet another shoe that Nike altered a bit and made into a skateboarding shoe. It was first sold as an SB in spring 2005 and has been released in special edition models including the Nike Blazer Thrasher and a model made specifically for the World Cup.

 

First released in 1973, the Nike Blazer was actually the first basketball shoe Nike ever sold and has been a favorite since its original release. The Blazer has also become a favorite among non- skateboarders too. They are a stylish looking shoe and since they were altered to become SB’s, Nike has put in a Zoom Air insole and extra padding for that extra comfort.