Hi there! with this blog I took the chance to show you how I live and what I like. so I hope you enjoy my lifestyle, my fashion, my favorite shops and my music. have fun!
ALIFE began in 1999 at the now legendary 178 Orchard Street boutique store in New York City. At first, it might have been easy to mislabel it as another boutique or sneaker shop, but with roots firmly set in the NYC community, ALIFE quickly established itself as something special. The owners called on artists from every corner of New York - from the Bronx to Queens, from Long Island to Brooklyn - and held a meeting to let them know that ALIFE was theirs to define. After that meeting, the 178 Orchard Street store transformed itself from a sneaker boutique into a workshop where artists and dreamers alike could collaborate and create something that was true to their lifestyle. The boutique become as much an art installation as it was a retail store, and soon, ALIFE boutiques began to spring up all over the world, from the famed Rivington Club in New York to shops in Los Angeles, Vancouver, and Tokyo. Word began to travel about ALIFE, and some of the biggest names in the sneaker business began to take note. Soon, they were collaborating with the likes of adidas, ASICS, PUMA, Reebok, and Timberland to create truly unique footwear that simultaneously spoke of the lifestyle through special runs of ALIFE sneakers.
And in a milestone 2004 collaboration with Levi's, the progressive street style of ALIFE melded with the iconic American brand to create a temporary retail installation that stood as a testament to the classic Levi's 501 jeans and the oft-envied ALIFE lifestyle. ALIFE's collaborations reach further than the fashion industry, however. In 2006, ALIFE began to sponsor cultural events that allowed ALIFE followers to become intimately involved with the brand. A mix of culture and fashion, creative leaders and downtown New York tastemakers, these legendary ALIFE Sessions have sparked an interest in the ALIFE brand while showcasing the talents of artists like John Mayer, Q-Tip, Just Blaze, Moby, and many others. Born from the streets of New York, ALIFE was a driving catalyst in the early sneaker culture, sparking a movement that's still thriving today. Today, ALIFE shoes have become nearly synonymous with the city it was inspired by and the like minds that shaped it, creating a lasting authenticity that shows in their collection of sneakers. In ten short years, ALIFE has showed the world what creativity, authenticity, and community can bring about in their line of shoes. It's more than just ALIFE sneakers and ALIFE shoes -- it's about being part of ALIFEstyle like no other.
In 2002, two snowboarders got a vision of creating their own streetwear label. Joni Malmi, Jussi Oksanen and fellow industry head Ivar Fougstedt departed on a mission that would later become MAKIA.
After a short stint and a few printed t-shirts, the euphoria of a new challenge had turned in to a reality of trying to handle everyday tasks that none of them had prepared to commit to. Makia was forgotten, almost as fast as it was discovered. The hype had died and the three returned to their daily routines and went on with their lives until...
On a break from his duties, Joni had returned back home to Helsinki, to spend a few weeks with his family. One night out on town, he stumbled in to his old team mate Jesse Hyväri. Jesse had retired from an extravagant career, also in professional snowboarding, a few years earlier and wanted to calm down and went on to study tailoring in Helsinki. The friends had a few beers in a local pub and realized that they shared a similar vision and taste in fashion, and that Jesse had the skills to turn the dream in to reality. Not too long, and Makia was brought back to life.
The two went on to rent a small cellar as a working space in Punavuori, the old workers district in Helsinki. Jesse started cutting and sewing the clothes and pretty much lived on the old couch for the rest of the time. But that didn’t stop him from creating a unique line of clothes that now distinguishes Makia from the rest. Timeless simple cuts that he had brewed in his head for the whole time.
From there on out, the road to this day has been rugged. Full of ups and downs as life usually is, but the style has remained the same and a few good people have joined us along for the ride.
Today we are proud to introduce you clothes as we see them, MAKIA.
Hip-hop music, once a platform for creative expression and friendly competition, has, sadly, become a popularity contest. With record sales down and ringtone dollars up, rookies searching for that "one big hit" seem solely concerned with being deemed "cool." Lyrics have side-stepped, giving way to dance-instructing "rappers" more concerned with sparking the new "Macarena" than being hailed as an MC.
On the outside looking in at such followers is Lupe Fiasco. Rather than conform to music industry standards, Fiasco (born Wasalu Muhammad Jaco) has trail-blazed his own path to critical acclaim. Possessing head-spinning wordplay and a topical range more akin to the underground than the mainstream, the 25-year-old lyricist has proven that talent can still make waves in the rap game.
Born and raised in the seedy, confrontational West side of Chicago, Illinois, Fiasco grew up like the regular urban survivor. What wasn't common, however, was the means by which he carried himself. Comic books and literature of all genres cluttered his bedroom floor, and a skateboard replaced your typical drop-top Cadillac. Influenced by the Californian gangsta rap of artists such as Spice 1 and Ice Cube, Fiasco gradually grew leery of such negative messages, gravitating toward the dazzling lyricism of the likes of Nas and Jay-Z.
In 2004, Fiasco signed with Atlantic Records - even launching his own company, 1st & 15th Entertainment - and began recording his debut, Lupe Fiasco's Food & Liquor. Fiasco's first major look came on fellow Chi-town native Kanye West's hit single, "Touch The Sky," where Fiasco delivered a show-stopping verse. The buzz gained from that song transitioned the gumshoe rapper into his first official solo single, the skateboard-meets-rap gem "Kick Push." Inspired by his own quirky hobby, Fiasco delivered a metaphorical tale of uplift through the eyes of a thrashing, four-small-wheel riding skater boy.
Released to extensive critical lauding and media embrace in September of 2006, Lupe Fiasco's Food & Liquor (executive produced by good friend, and one-time mentor, Jay-Z) set the stage for a career that promises longevity. As a result, Lupe landed a remarkable three Grammy nominations - including Best Rap Album, and Best Rap Solo Performance and Best Rap Song for "Kick Push."
Now, ready to capitalize on such promise, Fiasco has returned with his second offering, Lupe Fiasco's The Cool. A largely conceptual tour-de-force, the album's title is inspired by a standout track from Fiasco's debut, a hustler-turned-zombie epic also called "The Cool." This time around, Fiasco introduces three new characters - Michael Young History (The Cool before his death), The Game (a male personification of a hustler's damaging influences), and The Streets (a female embodiment of an urban area's corrupt allure).
The potent sense of thematic execution comes across perfectly on "The Coolest," a highlight of Lupe Fiasco's The Cool that serves as a prelude to the earlier track, "The Cool." Detailing Michael Young History's fall from glory to tragedy at the hands of his lover, The Streets, Fiasco employs his unique brand of imagery: "If the rain stops and everything's dry / She would cry so I could drink the tears from her eye."
Elsewhere, Fiasco strays away from his characters to comment on his own rise to fame, an issue that clearly causes discomfort. Look no further than the first single, "Superstar," produced by Fiasco's closest collaborator, Soundtrakk, and beaming with poignant unease: "A fresh, cool young Lu / Trying to cash his microphone check, 2, 1, 2 / Wanna believe my own hype, but it's too untrue / The world brought me to my knees, what have you brung you?"
Lupe Fiasco's Food & Liquor (2006)
Lupe Fiasco's The Cool (2007)
Lasers (2011)
Kid Cudi
Scott Ramon Seguro Mescudi (born January 30, 1984 in Shaker Heights Ohio) better known by his stage name Kid Cudi is a Grammy nominated American rapper and singer who first gained attention after the release of his debut mixtape a Kid named Cudi he was released in collaboration with New York street wear brand 10Deep The mixtape brought to the attention of Kanye West, which in turn led to the Cudi must connect to the best record label His debut album Man on the Moon: The End of Day released September 15, 2009 In 2010, he has plans to release his second album titled Cudder: Revolution Evolution collaboration albums with Chip tha Ripper entitled The Almighty GloryUS and one with Ratatat
His debut album, guest spots from Kanye West Common Snoop Dogg Ratatat MGMT Clipse88-Keys och Chip tha Ripper, on 16 July in the original release date of August 25 has been moved to a September 15 release date, even if there is no official reason for the delay Cudi said to be irritated because he will lose the 2009 Grammy Awards and he think to 2010 prices, his album's release will be forgotten by voters, even Jay-Z's The Blueprint 3 will be released one and a half weeks before the Man on the Moon meaning Cudi's album buzz can be overshadowed by Jay
album's first single is the Day ' N 'Nite and Kid Cudi biggest commercial success of the song charting capabilities useful both in the U.S. and internationally and has sold over one million copies in the U.S. in June 2009 Kid Cudi released single "Make Her Say (originally titled" IPoke Her Face "), which features Kanye West and Common, plus a clever selection of singles Lady GaGa Poker Face Another song Mr Solo Dolo from the album have been leaked on the Internet
Despite their increased gradually the March 16, 2009 Kid Cudi announced that he would resign from hip-hop following the release of his first solo album, and albums with Chip tha Ripper because of the stress in the industry and comments Wale on him in Joe Budden's video log Later that day, Wale posted on his twitter that he and Cudi was cool and not to Cudi thought to retire March 19, 2009 Cudi confirmed that he would not retire on the scene Austin SXSW 2009 Festival
Kid Cudi was born in Cleveland Ohio and lived in various upper suburb Shaker Heights, shortly before he received GED, he attended Shaker Heights High School in Shaker Heights Ohio and Solon High School in Solon, Ohio His career took off when he moved to Brooklyn to continue his music and when he released his first mixtape A Kid Named Cudi, in collaboration with New York street wear brand 10 Deep as a free Download the 2008 mixtape has had so much continued success as May 18, 2009 10Deep announced they would conduct a re-release of "Up There" T-shirt and prints A Kid Named Cudi mixtape in its online store May 20, 2009 at 12:00 ET Soon after the shirt went up for sale at the server crashed due to heavy traffic of fans who want to buy t-shirt and mixtape
Kid Cudi has a guest role on Kanye West's 2008 enlbum 808s & Heartbreak sing with him on the track "Welcome to Heartbreak provides further song on Paranoid with Mr. Hudson and helped with the songwriting on the second single Heartless a video made and released to the Welcome to Heartbreak with him as he also featured on the song Welcome 2 the World "by Kevin Rudolf from his albums in the city and 88 -- Keys debut album, Adam's death at the track Ho "is an abbreviation of Honey
He has been featured in several media, such as XXL and BBC News Sound of 2009 poll of up-and-coming acts, he has also appeared in Vibe Complex The Source Rolling Stone, URB and Interview magazine
Kid Cudi first appeared in the shows in 2008 when he performed at the 2008 VMA's with Travis Barker and DJ AM on 17 February 2009 Kid Cudi made his television debut on Snoop Dogg's new MTV talk show Dogg performing After Dark Day'n' Nite "at the end of the show two days later, February 19, 2009 Cudi appeared on BET's 106 & Park with Kanye West to debut video of Day 'N' Nite on 16 March 2009 Kid Cudi performed at MTV's 2009 Spring Break Special at March 17, 2009 Cudi appeared on Last Call with Carson Daly, where he performed three songs Kid Cudi has also made cameo appearance in Solange's video for their track TONY and the Black Eyed Peas video for "I Gotta Feeling Kid Cudi also plans to release its second albumin early 2010 with the title: Cudder Evolution and revolution Snoop Dogg will be on a track on new album
Kid Cudi, together with Emile an exclusive single called "Switchin Lanes" for the video game Midnight Club: Los Angeles portion of " South Central Premium Upgrade "DownLoadable Content (DLC), which came out March 19, 2009 for the PlayStation 3 and 27 March 2009 to the Xbox 360
Studio albums
Man on the Moon: The End of Day (2009)
Man on the Moon II: The Legend of Mr. Rager (2010)
Kanye West
Kanye Omari West (born June 8, 1977 in Atlanta, Georgia) is a Grammy-winning rapper designer producer writer and singer
He started making beats and rap in the early 90s in Chicago, IL USA when he formed the rap group Go Getters with Chicago natives GLC Really Doe and he later received nation-wide popularity in New York where he began producing tracks for artists such as Jay-Z Mase Twista, Talib Kweli and Alicia Keys
In 2004 (after that pushed aside by many record companies who felt he did not take the market hip-hop artist), he managed to release his debut solo album The College Dropout on Roc-A-Fella Records The album was among the critics define style as the western world would become famous: "puns" and heavy sampling of 70's soul and rnb songs healsa is known for his politically-charged rhymes and controversial behavior both inside and outside the realms of music
He has since released 5 albums of all has received numerous awards great commercial success and critical acclaim.
2004 : The College Dropout
2005 : Late Registration
2007 : Graduation
2008 : 808s and Heartbreak
2010 : My Beautiful Dark Twisted Fantasy
Pharrell Williams
Pharrell Williams aka Skateboard P (born April 5, 1973 in Virginia Beach Virginia) is half of the primarily hip hop production and songwriting duo, The Neptunes (with Chad Hugo) and rap / rock group N * E * R * D with Hugo and Shae Haley As a part of The Neptunes Pharrell has produced numerous songs for the famous as Madonna Mariah Carey Britney Spears Janet Jackson, Snoop Dogg Gwen Stefani Nelly Justin Timberlake Mystikal, Jay-Z * NSYNC Shakira and others.
Pharrell is the oldest of three sons to Pharaoh Williams and Carolyn Williams His father was an electrician and his mother was a teacher in seventh grade Williams met fellow band mate Hugo They began working together mixing beats and playing in various live bands in which Williams played the drums in 1992, whereas dentvå went to different high schoolsin Virginia Beach they sold their first song, "Rump Shaker", to Wreckx-n-effect of the then began songwriting and production assignments with popular hip-hop artists like Noreaga SWV Total and Ma $ e
In August 2002, The Neptunes were named Producers of the Year both The Source Awards and the Billboard Music Awards
In 2005, Williams was named "Best Dressed man in the world" by Esquire magazine His look has inspired such acts as Mario and Eric West 9 September 2005, Pharrell performed the opening single from hiss debut solo album "In My Mind" song called "Can I Have It Like That" featuring Gwen Stefani blends a smooth synth with a few drum rolls and heavy bass "In My Mind" features 14 songs 7 hip-hop tracks and 7 R & B songs featuring numerous musical guests such as Gwen Stefani Daddy Yankee Vanessa Marquez and Jay-Z album cover for In My Mind is designed by Japanese brand "A Bathing Ape" Williams has now started his own label known as "Billionaire Boys Club" with a designer from A Bathing Ape
In the last two years, Williams has been romantically linked to Sir Mick Jagger's daughter Jade is a Socialist and an American woman named Vashti Rumors have been swirling about the couple some say that Vashti is pregnant and says that they are separate
his debut album, "In My Mind 'slAppt July 25, 2006
2006 : In My Mind
Drake
Aubrey "Drake" Graham (born October 24, 1986 in Toronto Ontario) is a Grammy nominated Canadian actor and rapper singer signed to Universal Records, he has released two mixtapes 2006's room for improvement in 2007 Comeback Season and 2009's critically acclaimed gone so far as is considered one of the best mixtapes in 2009, he is in the early stages of recording his Major Label Debut tentatively entitled Thank Me Later to be released in March 2010, the first single from the album Best I Ever Had debuted at # 92 and has since reached # 2 on the Billboard Top 100 music video for the song is directed by fellow rapper Kanye West Drake has previously dated singer Keshia Calle and the rumor to see R & B sensation Rihanna, although nobody has bekräftaed or deniedlink
Drake began writing songs when he was ten years old Since then he has collaborated with The Clipse Pharrell Justin Timberlake Kanye West and Eminem to name but a few
In 2006 Drake started and released his first mixtape, it provides insight into mind changing it from the smooth ballads that can be cherished by the softest women's stories about her family during the 'Memphis days "- songs best understood with an authentic Hustler In his words:" I did not have this album to be judged or for listeners to tell for me what I need to change my image for the next project I have done so only because it felt right all the songs on here were some days because of certain events in my life and nothing was rushed, I say pRecis outside the bpa who I am, I used to lie to people to impress them, but those times had to end It's like trying to get back together after a break up You've had your time apart and immediately you want to express all your concerns all your shortcomings and let them know exactly what you've been through so that there is much room for mistakes, I really just want to draw fans to me as a person so that we can communicate better in the future I want you to understand my concepts before you listen, if you are not willing to do me the favor, we might as well be continuing to share "Drake continues to pursue his passion for R & B Money lyrics for many up and coming R & B singer much of his musical influence comes from his family includes the funk creator Larry Graham (Graham Central Station) which hit song "One in a Million" became a top 10 hit, and Mabon "Teenie" Hodges, who along with Willie Mitchell was the soulful mastermind behind most of Al Green hits (9 Grammy Awards) Drake has worked with Cash Money Records TVT BMG and has been on tracks with producers Mike City Neek Rusher Sauk Rates and Brian Cox, he has been a guest on Soul Food and has appeared in films with Mekhi Phifer and Omar Epps and received two Young Artist Awards the Shaw Rocket Award and a Teen Choice Awards
Skaters have been rocking the Eras since the '70s and they are still as popular now as they were then. Lightweight canvas upper. Lightly padded collar. Vulcanized outsole. Vans' classic waffle bottom.
Gucci, or the House of Gucci, is an Italian haute couture establishment. It was founded by Guccio Gucci in Florence in 1921. Like many other high-fashion companies, Gucci began as a small, family-owned saddlery and leather goods store. Guccio Gucci was the son of an Italian merchant form the country's northern manufacturing region.
In 1898 Guccio Gucci left Florence in Italy to traveled to Paris and London, where he "gained an appreciation of cosmopolitan culture, sophistication, and aesthetics". So in 1905 he returned to Italy and started selling saddles and saddlebags, and was quite successful.
Gucci opened his first boutique in the family's native Florence in 1921 and quickly built a reputation for quality, hiring the best craftsmen he could find to work in his atelier. In 1932 Guccio Gucci created the loafer shoe with a gilded snaffle. These are the only shoes to have found a place in New York's Museum of Modern Art.
In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's most notable products. In 1947, Gucci introduced the bamboo handle handbag, which is still a company mainstay.
Guccio and his wife Aida Calvelli had a large family, six children in all, though only his sons - Vasco, Aldo, Ugo, and Rodolfo - would play a role in leading the company. After Guccio's death in 1953, Aldo helped lead the company to a position of international prominence, opening the company's first boutiques in London, Paris and New York.
Even in Gucci's fledgling years, the family was notorious for its ferocious infighting. Disputes regarding inheritances, stock holdings, and day-to-day operations of the stores often divided the family and led to alliances. As the Gucci expanded overseas, board meetings about the company's future often ended with tempers flaring and luggage and purses flying.
Gucci targeted the Far East for further expansion in the late 1960s, opening stores in Hong Kong and Tokyo. At that time, the company also developed its famous GG logo (Guccio Gucci's initials), the Flora silk scarf (worn prominently by Hollywood yctress Grace Kelly), and the Jakie O shoulder bag, made famous by Jackie Kennedy, the wife of U.S. President John F. Kennedy.
Gucci remained one of the premier luxury goods establishments in the world until the late 1970s, when a series of disastrous business decisions and family quarrels brought the company to the verge of bankruptcy. At the time, brothers Aldo and Rodolfo controlled equal 50% shares of the company, though Aldo felt that his brother contributed less to the company that he and his sons did.
In 1979, Aldo developed the Gucci Accessories Collection, or GAC, intended to bolster the sales for the Gucci Parfums sector, which his sons controlled. Aldo relegated control of Parfums to his son Roberto in an effort to weaken Rodolfo's control of the overall operations of the company. Though the Gucci Accessories Collection was well received, it proved to be the destabilizing force that brought the Gucci dynasty crashing down.
Within a few years, the Parfums division began outselling the Accessories division. The newly-founded wholesaling business had brought the once-exclusive brand to over a thousand stores in the United States alone with the GAC line, deteriorating the brand's standing with fashionable customers.
It didn't take long before counterfeiters ravaged the company's pomp by flooding the market with cheap knockoffs, further tarnishing the Gucci name. Meanwhile, infighting was taking its toll on the operations of the company back in Italy: Rodolfo and Aldo squabbled over the Parfums division, of which Rodolfo controlled a meager 20% stake.
By the mid-1980s, when Aldo was convicted of tax evasion in the United States by the testimony of his own son, the outrageous headlines of gossip magazines generated as much publicity for Gucci as its designs. In 1983 Rudolfo died of cancer, Maurizio his, inherited his share and took over running the business.
Maurizio allied with Aldo's son Paolo to gain control of the Board of Directors and established the Gucci Licensing division in the Netherlands for tax purposes. Following the decision, the rest of the family left the company and, for the first time in years, one man was at the helm of Gucci. Maurizio sought to bury the fighting that had torn the company and his family apart and turned to talent outside of the company for Gucci's future.
The Nike Blazer SB is yet another shoe that Nike altered a bit and made into a skateboarding shoe. It was first sold as an SB in spring 2005 and has been released in special edition models including the Nike Blazer Thrasher and a model made specifically for the World Cup.
First released in 1973, the Nike Blazer was actually the first basketball shoe Nike ever sold and has been a favorite since its original release. The Blazer has also become a favorite among non- skateboarders too. They are a stylish looking shoe and since they were altered to become SB’s, Nike has put in a Zoom Air insole and extra padding for that extra comfort.
Mit dem DJ-ing ist es wie mit dem Umweltschutz oder dem Basketballspielen: Think global, spin/act/dunk local. Im Klartext: Wirf zu Hause Körbe, um’s mal in die NBA zu schaffen, trenn zu Hause Flaschen, damit sich das Klima in Australien verändert, und dreh zu Hause die Platten, um irgendwann einmal all around the globe das schwarze Gold zu spinnen.
DJ Bensai hat sich diese Theorie von Anfang zu Herzen genommen: globales Denken, lokales Agieren. Seine DJ-Karriere startete er im Jahre 2000 als Crew-DJ der legendären Schweizer Band X-Chaibä. Im Jahr 2005 nach genug lokalem Üben und globalem Träumen veröffentlichten die 3 Jungs die EP „Uf was wartemer“ und gingen auf eine ausgedehnte Tour quer durch ganz Helvetien. Resultat: über 40 Konzerte, unter anderem auch am Open Air Frauenfeld. Und weil erfolgreichen Bands meist erfolgreiche Solokünstler entspringen, brachte kurz daraufhin X-Chaibä-Frontmann Modo gleich noch ein Soloalbum namens „Machs dir sälber“ raus. Auch damit musste kreuz und quer durch die Schweiz getourt werden, und auch da brauchte es einen technisch versierten DJ. Also war Bensai mit von der Partie.
Doch eben, wer global denkt und lokal handelt, der weiss, dass man sich während dem bisschen Schweiztouren kaum ausruhen kann - und soll. Bensai spinnte am Wochenende mit der Band und unter der Woche im Zimmerchen, drehte er das Vinyl rauf und runter, feilte an seiner Technik, und die Türen zu den Clubs des Landes öffneten sich. Inzwischen ist DJ Bensai in der ganzen Schweiz hinter den Reglern zu finden, er vermischt tanzbaren Hip-Hop/RnB mit Electro und House, weiss aber dazwischen auch den einen oder anderen Partytune zu verwenden, so dass – in Regelmässigkeit – auch die Mädels der noblen Klubs (z.B. des Zürcher Indochine) in den Genuss von DJ Bensais Musik kommen.
Zeitgenössischer Hip Hop und RnB lassen sein Herz höher schlagen, und einwenig Elektro erträgt das gute Musikohr des jungen Mannes selbstverständlich auch. Das haben inzwischen auch andere erkannt – junge Modelabels lassen sich mit einem monatlichen Mix des Plattendrehers musikalisch ebenso verwöhnen wie die Damen und Frauen des Schweizer Nachtlebens. Aber eben, ist alles eine Frage der Einstellung. Denn vom Globus träumen darf man immer. Aber der erste Schritt geschieht lokal. Das hat Bensai begriffen.
14 oz denim from Italy. The garment is tinted inside out to get a yellowish surface. Second hand used wash. Nudie orange threads all over and orange back pocket embo. Copper trims. 100% cotton. Made in Italy.
Wash - Dirt Second Hand
11" Rise
100% cotton
16" in the knee narrows to 14" at the leg opening
Distressed front and back pockets
Whiskering along front pockets
Button fly
The Nike Janoski Shoe is a signature shoe by Stefan Janoski. It features excess padding around back and in tongue, perforated toe panel, Zoom Air cushioning in the heel, and metal eyelets for quick lacing.
The Nike SB Zoom Stefan Janoski is gaining popularity, and Nike continues to release new colorways, just like the version shown here. This pair features a rich brown suede upper, along with cream-colored accents, including the Nike swoosh, contrast stitching, and tongue tag. Finishing off the design is a matching, cream-colored sole. You can check with your local SB account for availability, or head over to Active where they’ve been spotted.
The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris. In 1858, Vuitton introduced his flat-bottom trunks with trianon canvas, making them lightweight and airtight. Before the introduction of Vuitton's trunks, rounded-top trunks were used, generally to promote water run off, and thus could not be stacked. It was Vuitton's gray Trianon canvas flat trunk that allowed the ability to stack with ease for voyages. Becoming successful and prestigious, many other luggagemakers began to imitate LV's style and design.
In 1867, the company participated in the universal exhibition in Paris. To protect against the duplication of his look, he changed the Trianon design to a beige and brown stripes design in 1876. By 1885, the company opened its first store in London, England on Oxford Street. Soon thereafter, due to the continuing imitation of his look, in 1888, the Damier Canvas pattern was created by Louis Vuitton, bearing a logo that reads "marque L. Vuitton déposée," which translates to "mark L. Vuitton deposited" or, roughly, "L. Vuitton trademark". In 1892, Louis Vuitton died, and the company's management passed to his son.
The Louis Vuitton company carefully cultivates a celebrity following and has used famous models and actresses such as Jennifer Lopez and most recently Madonna in its marketing campaigns. Breaking from their usual traditions of employing supermodels and celebrities to advertise their products, on August 2, 2007, the company announced that the former USSR leader Mikhail Gorbachev would appear in an ad campaign along with Steffi Graf, Andre Agassi, and Catherine Deneuve. Many rappers, most notably Kanye West, have mentioned the company in certain songs.
The company commonly uses print ads in magazines and billboards in cosmopolitan cities. It previously relied on selected press for its advertising campaigns (frequently involving prestigious stars like Steffi Graf, Andre Agassi, Gisele Bündchen and Catherine Deneuve) shot by Annie Leibovitz. However, Antoine Arnault, director of the communication department, has recently decided to enter the world of television and cinema: The commercial (90 seconds) is exploring the theme "Where will life take you?" and is translated into 13 different languages. This is the first Vuitton commercial ad ever and was directed by renowned French director Bruno Aveillan.
The Air Jordan Spiz'ike combines the best elements from the Jordan 3, 4, 5, 6, 9 and 20. It was created to commemorate Spike Lee during the Mars Blackmon Era. First released in October 2006.
It was initially nicknamed the “retro Frankenstein”, the Air Jordan Spizikes (Spiz’ikes) had as many haters as lovers initially and probably a few more. Many anticipated that this was going to be a bust, but when word got out that the first colorway of the Air Jordan Spizikes would only be available along I-95 (as per Spike Lee’s request), the hype for these shoes boomed!
Initially, the Air Jordan Spizikes were going to be released in only the first two colorways, but after the more than warm reception to the first colorway, Jordan Brand fast tracked 5 new colorways including one that is themed after another Spike Lee's “Do The Right Thing.”
There will be more colors of the Air Jordan Spizikes released than of the recent Air Jordan 3 retro re-release. The Air Jordan Spizikes take pieces from the following Air Jordans:
Air Jordan 3 - sole, midsole, and “Spike”/elephant print
Air Jordan 4 - “wings” on the sides of the shoes that hold lace loops
Air Jordan 5 - main silhouette of the shoes, netting on the side, and lace locks
Air Jordan 6 - tongue of shoes
Air Jordan 20 - Lasered graphics on sockliner
The original Air Jordan V was released in February 1990, again designed by Hatfield. Some elements were the same from the Air Jordan IV, but the Air Jordan V's most distinctive feature is arguably its reflective tongue. There was also another innovation: clear rubber soles. The soles gave the shoe a whole new and unique look, but it yellowed over time when exposed to moisture. To combat this problem, collectors stored the shoes in a cool, dry place with a desiccant at the soles, most commonly silica.
The Air Jordan V also featured a base top with lace locks, making strapping on the shoe easy. The lacelock feature partly inspired the Air Jordan Spiz'ike. The Air Jordan V model is considered to have the best structure and design to wear during basketball games and sold the most pairs of shoes from the Air Jordan line.
Hatfield is believed to have drawn inspiration for the Air Jordan V from the World War II P-40 Warhawk fighter plane; which is most notably visible in the shark teeth shapes on the midsole. The Air Jordan V was retroed in 2000 to great demand, including a new colorway featuring Michael Jordan's high school (Laney High) colors. In 2006 several re-retro V's had released including the very popular LS "Grape" V's, the LS "burgundy" V's, the popular "Fire-Red" V's, the "Green Bean" V's, and "Stealth Blue"[4] V's. Along with the latter, a very limited laser design and the black/metallic/fire red[5] colorways were released in early 2007.
In the month of May 2009, Air Jordan confirmed the release of an "DMP II" consisting of two Air Jordan V's. In March, there has been recent picture leaks of this product, which is also referred as "The Raging Bull" Package. The most of the leaked pictures are of the first Jordan V color way which consist of a composition of buttery varsity red suede on the upper. Paired alongside the eye-catching color is black on the midsole, lace area, tongue and a crystal-clean sole and the classic 3M material tongue.[6] The second color way features a 3M material base with black laces and midsole. The retail price was $310.[7] ' In Q3 of 2011, it is confirmed that Jordan Brand will be releasing a new Jordan 5 Retro Package consisting of the "Laney" and "Grape" colorways.
The Air Jordan XI model was designed by Tinker Hatfield. While Jordan was still pursuing a career in baseball, Hatfield designed the shoe in hopes that Michael would eventually wear it if he returned to the NBA.
The Jordan XI was meant to stand out with a fusion of performance and style. Taken from the world of high-end mountaineering backpacks, the condura nylon upper gave the Air Jordan XI model lightweight durability. Further innovation came with the use of a carbon fiber plate on the sole of the shoe, that can be seen underneath the clear outsole, which gave the shoe exceptional torsional rigidity. The most visually distinct aspect of the shoe was its shiny patent leather mid and toebox. A material long used in the fashion industry, patent leather was extremely lightweight, when compared to genuine leather, and also tended not to stretch - a very useful property to help keep the foot within the bounds of the shoebed during quick direction changes on the court. The shiny leather gave the XI what many described as a "formal" look - a fact that many owners of the shoe took advantage of thereafter, pairing the shoe off the court with business suits in substitution for dress shoes. Boyz II Men wore black and white Air Jordan XI shoes with white suits at one of their concerts.
The most interesting part of these sneakers is that they were "sampled" during the playoffs of the year of Jordan's first return (1995). Designer Tinker Hatfield and Nike did not want Michael Jordan playing in them, however, when the sample was completed, Jordan saw it, took it, and said he wanted to wear the shoe. Nike and Hatfield hoped that he would not wear it during the playoffs against Orlando, however, when they tuned in for the game, Ahmad Rashad was holding the shoe for the cameras explaining that they were the "newest" Air Jordan. Hatfield and Nike were highly upset as the shoe wasn't even in production, and now they would be forced to produce it for the masses. The decision turned out to be a good one, as it can be considered one of the most valuable and sought after Air Jordans of the line. Also to note, Jordan was in violation of the league dress code by wearing the shoes,as his teammates wore all black sneakers. He was then fined $5,000 for not respecting the Bulls colorway policy. After the fining, Nike made him a pair of the shoes in a black/white/royal blue colorway for the series against Orlando, before they were to release to the public at the end of 2000. Michael Jordan was now away from the game of basketball, and he began a relatively short lived career in baseball.
Jordan wore the Air Jordan XI model to help the Chicago Bulls claim the 1995-1996 NBA championship. The legacy of the shoe was transferred to the silver screen as Jordan wore the same colorway of the Air Jordan XI model in the 1996 Warner Bros. animated movie "Space Jam". These shoes were eventually released in 2001 and re-retro'd in 2009 with the nickname "Space Jams". Another version of the XI's were released on December 23, 2010 called the "Cool Grey"
It is comfirmed that in December 2011, there will be a re-release of the "Concord" colorway of the 11s.
The Air Jordan VI was released in late 1990 and designed by Tinker Hatfield. Jordan won his first NBA Championship wearing these sneakers. The heel tab of the shoe took inspiration from Michael Jordan's slant-nosed Porsche.
In 2000 an Olympic colorway was released with a mixture of white, royal blue, and a hint of red (lacelocks) to symbolize the U.S.A. colors. This shoe featured a #9 on the shoe(Jordan's olympic number).
In 2008 a second Olympic colorway was released that consisted of an all-white patent leather upper, black tongue, and all of the Olympic rings' colors on the midsole. On the toebox of the shoe is an embroidered Chinese flower as a symbol of the 2008 Summer Olympics.
To celebrate the defining moment of Jordan’s first championship Nike released a commemorative Black/Gold Air Jordan 6 packaged with a White/Black/Gold Jordan 11 sold as the “Defining Moments Package”. It was released on January 28, 2006 and sold for $295.00.
The entire tongue, and part of the lace locks of the Jordan VI were inspiration for the Air Jordan Spiz'ike. The lace locks and back tab of the Jordan VI were also inspiration for the Air Jordan "Six Rings".
Sakuragi Hanamichi wears Air Jordan VI's in Slam Dunk. They previously belonged to the owner of a shoe store (who happened to collect Air Jordans) that he visited and nearly trashed in his excitement. Hanamichi offered the shopkeeper the ridiculous price of ¥30 (about 30 cents USD) for his shoes, which the man accepted, presumably to get Hanamichi out of the store before he caused any more damage.
In 2010, the Air Jordan VI's were retroed, coming out with a Infrared Pack and several new color ways, there were colorways similar to the Infrared known as the Varsity Red. The popular 'Olympic' color way will see a retro release in 2011.
The Air Jordan II was released in 1986/87. The Air Jordan II was designed by Bruce Kilgore, and like the I's, showed great innovation in design. The low-tops were produced in Italy, although no II's were ever designed with black leather until the Nu'Retro release in 2003 and the Black/Chrome Retro+ release in 2004. The Jordan II's were the last Air Jordan shoes to carry the Jordan Wings insignia. The II's were retroed in 1994 in small amounts and sold very poorly, finding themselves on discount racks at Footlocker around the country.
The Air Jordan III was designed by Tinker Hatfield. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look. The Air Jordan III were also famous for the humorous ads depicting Spike Lee as Mars Blackmon—the character he played in his film 'She's Gotta Have It'. This campaign was known as "Mars and Mike" ad campaign, which still holds the title today as one of Nike's most successful advertisement campaigns. These were the first Jordans to feature the "NIKE AIR" logo on the back, but later replaced by the Jumpman logo, with the words "AIR" underneath it, similar to the Air Jordan VI. These were said to be Michael Jordan's favorite shoes, he wore them during the 1988 Dunk Championship (which he won) and many other historical events in his basketball career. The Air Jordan 3 also is one of the most famous shoes in the Air Jordan lineup. On many polls, the Air Jordan 3 finishes as the greatest sneaker of all time.The Air Jordan III's had poor sales when first retro'ed in 1994. However when they were re-retro'ed they sold out instantly. A pair of the Air Jordan III model can be sold for over 300 dollars on various sites, one in particular being eBay. The long awaited "Fire Red" Air Jordan III was released in March 2007.In 2007, Jordan brand collaborated with director Spike Lee to release a limited pair of Air Jordan III's in a special colorway to resemble the Do The Right Thing movie poster.2007 also saw the retroed versions of the Air Jordan III's in two monotone colorways, all black and all white, nicknamed the "Black Cats" and the "Pure Moneys" respectively.2007 also had the "Flips" which moved the elephant print from the trim to the entire shoe and replacing it with white leather, indeed "Flipping" the original design of white leather with elephant print trim.In 2009 Jordan Brand re-retroed the highy sought after Air Jordan 3 in the True Blue colourway. It was an international-only release, meaning the US did not sell them in stores. The Air Jordan 3 True Blue along with the Cement color ways will re-retro in the US in 2011.